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This privacy statement sets out how Keswalls (Woodford) Ltd (hereafter "Keswalls") uses and protects any information that you give us when you use this website.

Keswalls is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We will periodically review this policy, any changes carried out will be contained on this page; you are therefore encouraged to occasionally revisit this page.

This policy is effective from the date shown at the bottom of the page.

What we collect

We may require some or all of the following information when you place an order.

  • name
  • address
  • email address
  • contact telephone

We do not collect payment details through this website. We use Paypal for payment services and no credit card or other payment details are required or kept on this website. Note that if you place a telephone order we will take your payment details for the purposes of that transaction and then destroy them.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Order fulfilment
  • Internal record keeping
  • If you opt into our newsletter we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • We do not pass your information to any other party without your explicit prior consent. See also "Controlling your personal information" below.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which is placed on your computer's hard drive. We use the following cookies to provide an efficient service through this website:

  • An anonymous traffic log cookie to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
  • A cookie that keeps track of your shopping basket contents - unless you login this is also anonymous
  • If you log in and choose to have the site remember you next time we use a cookie so your browser can tell our website which customer you are. It does not store your login credentials and it is only used in conjunction with your account on this website.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to us at Keswalls Angling Centre, 93 Chase Cross Rd, Collier Row, Romford, Essex, RM5 3RP.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Last updated: 30 May 2012